We know that when you make the decision to participate in a national or international fair, you have certain goals you want to achieve. However, we know that the success of this action largely depends on the differentiation from your competitors. Therefore, we decided to draw up a short list of some creative ideas that you can include in your exhibitor booth, so you can stand out and be the center of attention at these events.
Create a living space
We know that a professional fair can be large and host thousands of exhibitors who want to attract visitors to their booths. Having a seating space is a way to keep visitors in your booth longer. Whether it's an area for coffee, a resting area or just a charging area for mobile phones, this is a way to extend the time of visitors and, therefore, create more opportunities to achieve your goals.
Use plants in decoration
Among hundreds or even thousands of exhibitors, it’s very easy for visitors to get bored and get lost in the diversity of exhibiting booths. A nice way to stand out is to use plants in your booth’s decoration, and for example, use a vertical garden on one of the walls of your booth. This kind of decoration makes your booth more attractive and aesthetic, which will make it different from traditional booths.
Make use of the new technology
As time goes by, more and more technological applications appear and that’s a great addiction to your exhibitor booth to attract visitors. You can have led walls with your brand presentation, or an interactive app with your booth that allows visitors to interact seamlessly and, in which, for example, they can purchase the product on display or see more details about it. In this field, let your imagination flow and discover the technology that best suits your industry and product.
Promote Games
The best way to turn a simple visitor into a customer is to extend the conversation after the event. The promotion of games on your exhibitor stand increases the exposure and contact of visitors with your products or services. On the other hand, you can promote your social networks or website at these times. Explore the best options and discover the best approaches to maintain this contact after the fair is over.
These are some ideas that can help your booth to stand out among hundreds of others. Promoting the creativity of your booth is extremely important for the success of the exhibition. Consider to look for a company that specializes in the creation of exhibitor booths, and ask for help to plan the best creative strategy for your project.
At SPORMEX you have access to professionals with years of experience in the events sector and who can help you design the winning strategy that will elevate your business. Find out about our solutions and contact us.
