- The importance of colour in the impact of your booth
A professional booth builder has enough experience and know-how to tell you which elements have the greatest impact on the performance of your booth.
In the booth design process, your main goal should be to stand out from the crowd, so you should prioritize creativity, innovation and disruption. You must choose wisely when making choices, as we know that investing in this type of service for an average of 3 or 4 days, considerably increases your expectations.
In the previous article, we talked about lighting and its role in attracting visitors, namely the types of lighting and light temperature. In this article we decided to explore another factor that has a huge influence on the first impact of your booth: colour.
Although it seems like a simple task, choosing the colour and tones of the display and its elements should not be an underestimated process.
Put yourself in the visitor's shoes. When you enter a fair, there is a huge amount of noise: dozens or hundreds of booths, colours, sounds, lights, products, visitors… What catches your attention at first? Colour is usually one of the main features that stand out on a first impression. In this article, we will explore this topic a bit more.
WHICH COLOUR SHOULD PREDOMINATE ON THE BOOTH?
The choice of booth colours involves, in a first phase, the colours of the brand identity.
The brand's colours can ease, more or less, the combination with other colours and, for that reason it’s important to explore different solutions. Keeping the brand identity consistent is important, as it allows the recognition from distance of your booth, but don't let it limit your choices.
The colour works as a link between the booth and the products on display. The focus should be on the product with the display in the background.
We know that displaying a home decor item is more visually inspiring than displaying an auto part or a piece of hardware, for example. If this is your case, you can visually compensate with more vibrant and contrasting colours on the display, thus attracting attention to the product, without overshadowing it.
If, on the other hand, your products have vibrant colours and have visually appealing designs, such as clothing or décor objects, for example, highlight the colour in the product and use more subtle or neutral background colours.
The colours of your booth play an important role in attracting visitors and in the message you want to send. In psychology, there are many studies on colours and their meanings. The colours and tones you choose for your booth can make you stand out from your competitors. Cool colours send a more professional message, but they don't capture as much attention as warmer colours. The shades of red, orange and yellow attract the most attention, but should be used carefully as they can imply more unpleasant emotions.
The colours chosen to represent your booth have a significant impact on the result and on attracting visitors. In general, the objective should be to find the harmony and the appropriate colour combination of the product and the display. Seek help from a professional today. Contact us!