- 5 Tips to increase the reach of a smaller exhibitor booth
The participation in a fair or exhibition involves choices, one of them is the booth size.
How many square meters will your exhibitor booth have?
This choice is hard, as it depends not only on the final goal, but also on the budget available for the marketing action.
If you decide to choose a smaller booth, there are design solutions that allow you to transform the booths’ image and make it look bigger, without compromising creativity and innovation.
We have chosen 5 tips that you can include in the design of your booth to make it look bigger and thus attract more visitors to the fair.
1. Make use of mirrors
A design that includes mirrors totally transforms the booth environment. Generally, this type of prop gives the feeling of a larger space. Use a mirror that takes up the entire length of one wall of your booth. You will notice the difference.
2. Choose decorative elements with less volumetry
If you want your booth to look bigger, choose furniture with less volume. Given the limited space, the last thing you want is furniture taking up the space available.
Avoid congestion in your booth, let visitors walk freely.
3. More open spaces
With a wider environment, you’ll have a more welcoming booth. In general, the human perception of a space enclosed by walls, makes the place seem smaller. For this same reason, many booth construction companies choose to design booths with fewer walls.
Remember, in addition to looking bigger, a booth with fewer walls allows you to be seen from afar.
4. Minimalist design
If your booth is smaller, choose a minimalist design, don't use too much text and images. Try to reduce the noise on your booth. The more noise the booth has, the greater the feeling of tightness. A minimalist design gives visitors a feeling of a wider space.
5. Creative elements
Although in this article we are following a minimalist line, it doesn’t mean that you shouldn’t add interactive elements. Take advantage of technology and choose to have a video wall with interactive games, demos, and more. In addition to saving space, it turns your booth more attractive.
These are the 5 tips that we consider most relevant to use in your booth in order to transform the available space. With a tight budget, the size of your booth decreases, however, with these tips you can easily make your booth look bigger.
If you need help designing and building creative booths for an exhibition, contact us today for more details.